I really enjoy working as an associate artist at Theatre Royal Stratford East. As part of our work as A People’s Theatre, we are continuing to explore how this can extend the reach and engagement for audiences using existing and emerging platforms and networks.
I have previously described the real human connection that was discovered when our livestream went into children’s hospitals and a children’s hospice earlier this year. As you may know I have been a real advocate in my work for developing new projects that have an extended element of digital engagement for audiences for over a decade now.
So this new initiative is no different. Tommy, is the great new touring production of the classic 1969 album and subsequent movie by The Who. Ramps on the Moon have produced an extraordinary show, directed by Stratford East’s Artistic Director, Kerry Michael, the piece has access running through all aspects of the production.
So as part of our discussions with Kerry, we will be developing the HD livestream, which will be broadcast to adult social care homes across east London, as well as across care homes in some of the venue cities that the production has toured to.
This will be a fully captioned, with an audio description feed too. The show has integrated signing as part of the action and a full live band.
Some of the homes and schemes we are working with are dementia care homes, and we are really keen to see how the piece works in these venues for the audience and their families. Clearly there are references both visually and musically from over 40 years ago which may allow recognition and connections.
We are inviting families to come and participate and watch alongside their family members who may be resident in the schemes and spaces we are working with. We know the technology can work. we have done it before many times. In a way that’s the easy bit. But what is really clear to me, is that the people here, living in the Borough and near the theatre have for many years paid their Council Tax, their income Tax, and contributed to the community in which they now live. They have a right to be able to access the work that they have contributed towards, for free. To me that is what A People’s Theatre can and should deliver.
My question is, why are all theatres and arts organisations not pushing the boundaries in the same way and using the digital opportunities that are now clearly in our grasp to make those same connections?